Quick answer
| DIY (Shopify or WooCommerce) | €0 – 500 + your time |
|---|---|
| Small store (up to ~50 products) | €1,000 – 2,500 |
| Medium store (50–500 products) | €2,500 – 6,000 |
| Large store or integrations (ERP, B2B) | €6,000 – 20,000+ |
| Running costs per year | €300 – 1,500 + fees |
| WooCommerce store with Wabiwebs | from €1,200 |
The short answer: online store prices by project type
Based on prices published by agencies and freelancers in Spain, these are the typical ranges in 2026:
| Store type | Usually built by | Build cost | Timeline |
|---|---|---|---|
| Basic template store | Yourself on Shopify or WooCommerce | €0 – 500 | Weeks of your time |
| Small professional store | Freelancer or small agency | €1,000 – 2,500 | 3 – 6 weeks |
| Medium store, larger catalogue | Agency | €2,500 – 6,000 | 6 – 10 weeks |
| Custom, B2B or ERP-integrated | Specialist agency | €6,000 – 20,000+ | 2 – 6 months |
WooCommerce vs Shopify vs PrestaShop costs
| WooCommerce | Shopify | PrestaShop | |
|---|---|---|---|
| Software licence | Free (WordPress plugin) | Mandatory monthly plan | Free (open source) |
| Approx. monthly cost | Hosting only: €10–40 | Basic ~€24–32, Grow ~€69–92, Advanced ~€289–384 | Hosting only: €15–50 |
| Extra platform fee per sale | None | 0.5–2% unless you use Shopify Payments | None |
| Extensions | Many free; premium €50–300/year | Monthly paid apps (€5–50 each) | One-off paid modules (€50–300 each) |
| Ownership | Full | Locked into Shopify | Full |
| Best for | SMEs wanting control and SEO | Fast start with no technical help | Large catalogues, technical teams |
Shopify looks cheaper at first, but it is a rental model: a typical Basic store with a few apps ends up at €60–120 a month. WooCommerce needs more set-up work, but fixed costs usually stay at €20–60 a month with no cut of your sales. If you want to rank on Google and keep full control, WooCommerce is usually better value from year two. PrestaShop is powerful for big catalogues, but paid modules add up quickly.
Payment fees in Spain: Stripe, Redsys, Bizum and PayPal
| Gateway | Indicative fee | Notes |
|---|---|---|
| Stripe | 1.5% + €0.25 (standard EEA cards); more for premium/international | Easiest to set up |
| Redsys (bank virtual POS) | Negotiated with your bank, often 0.3–1.5% | Usually cheapest at volume |
| Bizum | Set by your bank, via Redsys | Hugely popular in Spain on mobile |
| PayPal | Around 2.9% + fixed fee | Pricier, but trusted by some buyers |
| Shopify Payments | Approx. 1.6–2.1% + €0.30 by plan | Shopify only |
Always check the current rate with each provider. Ask your bank for a virtual POS with Bizum early: approval can take weeks and often delays launches.
What changes the price
- Catalogue size: up to ~30 products can be loaded by hand; 50–500 need CSV imports and solid category structure; beyond that you need supplier or ERP sync.
- Custom design vs template.
- Shipping: flat rate, weight, zones (mainland, Balearics, Canary Islands) or carrier integrations.
- Tax: Spanish VAT rates (21%, 10%, 4%), Canary Islands IGIC, and EU OSS if you sell abroad.
- Integrations: ERP, invoicing software, logistics, marketplaces.
- Special features: subscriptions, B2B pricing, product personalisation, multiple languages.
- Content: SEO product copy and professional photography.
What our store from €1,200 includes
We build on WooCommerce: full ownership, no fees on your sales and the best base for SEO. Our starting price is a store ready to sell: mobile-first design, payments (Stripe, Redsys, Bizum or PayPal), shipping zones and Spanish VAT, category structure and technical SEO, legal pages, branded order emails and training so you can run it yourself.
Our priceEcommerce website designFrom €1,200Online stores with payments, shipping and SEO ready to sell.See service →The final price depends on products, integrations and features, and is fixed in writing before we start. More on our e-commerce websites page, or compare all services on pricing.
SEO for online stores
Category pages, unique product descriptions, product structured data, speed and well-handled filters are what bring organic sales. If your store already exists but underperforms, start with an SEO audit; for ongoing work see e-commerce SEO and our SEO pricing guide.
Our priceEcommerce SEOFrom €400/moCategories and products ranked to drive more sales.See service →Freelancer, agency or DIY?
DIY on Shopify suits testing an idea with few products. A freelancer can work for a small store if they have real e-commerce experience and offer post-launch support. An agency makes sense when you want one team accountable for design, payments, shipping, SEO and maintenance. Selling a single product? A landing page may be enough. For other site types, see how much a website costs.
How to request a quote
Have ready: approximate number of products and variants, where you will ship, payment methods, how you handle stock and invoicing, reference stores you like, and whether photos and copy exist. Compare quotes like-for-like: product loading, shipping and VAT, gateways, legal pages, SEO, training and support. Then tell us about your project for a detailed, no-obligation quote.
FAQ
How much does it cost to build an online store in Spain?
Typically €1,000–5,000 with a professional, plus €300–1,500 a year in running costs and payment fees. DIY on Shopify can start under €500, with monthly fees on top.
Is Shopify or WooCommerce cheaper?
Shopify is cheaper to start without technical help, but has monthly plans, paid apps and extra fees if you don't use Shopify Payments. WooCommerce costs more to set up but less to run, and takes no cut of your sales.
What are payment fees for an online store?
Stripe charges around 1.5% + €0.25 for standard European cards; a Redsys bank POS is often lower depending on what you negotiate; PayPal is around 2.9% plus a fixed fee.
Can I accept Bizum on my online store?
Yes, usually through your bank's Redsys virtual POS, which integrates with WooCommerce and PrestaShop.
How much does it cost to run an online store per month?
A small WooCommerce store usually costs €30–100 a month for hosting, domain, licences and maintenance, before marketing and fees. Our maintenance starts at €40/month with no lock-in.
How long does it take to build an online store?
Three to six weeks for a small store if products, photos and copy are ready; two to six months for large catalogues or ERP integrations.
What would your online store cost?
Tell us what you sell, how many products you have and how you want to get paid. We'll send a fixed, no-obligation quote for a WooCommerce store from €1,200.
Get a quote