Quick answer
| Local SEO (one business, one city) | €200 – €800/month |
|---|---|
| National SEO for an SME | €800 – €2,500/month |
| Ecommerce SEO | €1,000 – €4,000+/month |
| International / multilingual SEO | from €2,500/month |
| One-off SEO audit | €300 – €3,000 |
| Hourly consultancy | €50 – €150/hour |
How much does SEO cost in Spain? The short answer
SEO has no fixed price because it is ongoing work, and the effort depends on three things: how competitive your sector is, how big your site is and how far you want to reach (your neighbourhood, all of Spain or several countries).
Based on prices published by agencies and freelancers in Spain, independent consultants typically charge €300–€1,000 a month, while agencies usually charge €800–€2,500 a month for an SME. Large ecommerce catalogues, highly competitive sectors and international SEO sit above that.
Below €200–€300 a month it is very hard for anyone to spend real hours on your site. A €50 or €99 monthly fee almost always means automated reports and little else.
Pricing models: monthly retainer, project, hourly or audit
| Model | Typical price in Spain | When it makes sense |
|---|---|---|
| Monthly retainer | €300 – €2,500/month | Sustained growth; the most common model |
| Fixed project | €400 – €5,000 | Migrations, new site launches, initial optimisation |
| Hourly | €50 – €150/hour | One-off questions, team training, reviewing in-house work |
| SEO audit | €300 – €3,000 | Finding out what is wrong before investing, or after a traffic drop |
A retainer is standard because SEO compounds: new content, technical fixes, links and monthly adjustments. Be wary of mandatory 12-month contracts without clear goals. An SEO audit is the logical starting point for any project, because it turns the rest of the quote into a plan rather than a guess.
SEO prices by scope
| Project type | Market price | What it involves |
|---|---|---|
| Local SEO | €200 – €800/month | Google Business Profile, reviews, local citations, area pages |
| National SME SEO | €800 – €2,500/month | Keyword strategy, content, technical SEO, links |
| Ecommerce SEO | €1,000 – €4,000+/month | Categories, product pages, indexing, filters, structured data |
| International SEO | from €2,500/month | Multiple languages or countries, hreflang, localised content |
If your customers come from your city, local SEO is usually the most profitable investment you can make. Online stores need more technical work and more pages optimised, which is why ecommerce SEO costs more.
Our priceLocal SEOFrom €200/moGoogle Business Profile, Maps and city searches.See service →Factors that change the price
- Competition: law, insurance, home renovation or travel need far more content and authority than a quiet niche.
- Site condition: serious technical issues mean the first months go on fixing them.
- Size: ten pages is not the same as 5,000 product pages.
- Geography and languages: one city, all of Spain or several countries.
- Who writes the content: if we write it, the price goes up; if you supply it, it goes down.
- Link building: quality outreach and media mentions have their own cost.
- Speed: faster results mean more hours each month.
What a serious SEO service includes, and what our price includes
- Technical SEO: speed, indexing, site structure, internal links, structured data, mobile and Search Console fixes.
- Content: keyword research focused on buying intent, optimising existing pages and creating new ones.
- Authority and links: earning relevant mentions and links naturally and gradually.
- Reporting: a monthly report covering organic traffic, rankings, leads and sales.
At Wabiwebs, SEO and GEO starts at €300/month with no minimum term. It covers the initial analysis, technical improvements, content, authority building and a clear monthly report. We would rather you stay because you see results than because you signed a contract.
Our priceSEO and GEO servicesFrom €300/moTechnical SEO, content and links to grow on Google.See service →GEO: visibility in ChatGPT, Gemini and Google AI Overviews
More and more people ask ChatGPT, Gemini or Perplexity directly, and Google shows AI-generated summaries above its results. GEO (generative engine optimisation) is the work of getting your business cited or recommended in those answers.
It builds on good SEO: content that answers questions clearly, structured data, consistent business information across the web, and brand mentions on trusted sites. Be sceptical of anyone selling GEO as an expensive add-on without solid SEO underneath. We include it in the same fee.
Red flags to avoid
- "Guaranteed number one on Google." Nobody controls Google's algorithm.
- Hundreds of links for very little money. Usually spam networks that can trigger a penalty.
- Results in two weeks. Real SEO takes months.
- No access to your own data. Search Console, Analytics and your Google profile must be in your name.
- Reports full of vanity metrics and rankings for terms that bring no customers.
How long SEO takes, and SEO vs Google Ads
As an honest guide: first improvements in 1–3 months (faster for local SEO), rising rankings and traffic in 3–6 months, and consolidated results in competitive searches in 6–12 months.
| SEO | Google Ads | |
|---|---|---|
| Speed | Months | Immediate |
| Cost | Fixed monthly fee | Management fee + pay per click |
| If you stop paying | Traffic holds for a while | Traffic disappears |
| Best for | Sustained growth and brand | Campaigns, launches, testing demand |
Google Ads management in Spain typically costs €75–€600 a month on top of your ad spend. Many SMEs combine both: ads at the start, then less ad spend as organic traffic grows.
Freelancer, agency or DIY, and how to request a quote
DIY works for small local businesses with time to spare. A freelancer suits small and mid-sized projects if they can show real case studies. An agency fits when you need technical work, content and links together, or changes to the site itself.
For a useful quote, send us your URL, what you sell and where, your main competitors, your goal (calls, forms, sales or bookings) and a rough monthly budget. If your site needs rebuilding first, see how much a website costs. You can request a quote here, with no obligation.
Our priceSEO auditFrom €90A full diagnosis with a prioritised list of fixes.See service →FAQ
How much does SEO cost per month for a small business?
In Spain, an SME typically pays €300–€1,000 a month with a freelancer and €800–€2,500 a month with an agency. Local SEO for a business serving one city can start around €200/month.
How much does an SEO audit cost?
A professional SEO audit usually costs €300–€3,000 depending on site size and depth. Ours start at €90 and are deducted if you then hire us for the improvements.
Is paying for SEO worth it?
Yes, if your customers search on Google and you can commit for several months. It is not the right tool if you need sales this week or there is no search demand for your product.
How long does SEO take to work?
First improvements usually show within one to three months, and solid results within six to twelve. Local SEO tends to be faster; very competitive sectors slower.
Can anyone guarantee first place on Google?
No. Any guarantee of the number one spot is a red flag. What can be promised is a clear work plan, transparency and measurable goals.
Is SEO or Google Ads better?
Ads give instant visibility that stops when you stop paying; SEO is slower but compounds. Many businesses use both at first and reduce ad spend as organic traffic grows.
Does SEO pricing include visibility in ChatGPT and AI Overviews?
With us, yes: SEO and GEO are worked together within the same fee, since AI visibility relies on the same foundations as good SEO.
How much would SEO cost for your website?
Tell us what you sell and where, and we will tell you what is realistic, how long it will take and what it costs. SEO and GEO from €300/month, no minimum term.
Get a quote